For early-stage teams. Find where your users drop off before you spend a sprint guessing.
Early-stage teams under $5m raised · Ten minutes to apply
What's included
Run ten simulations with AI personas against your ICP, positioning, landing pages, onboarding, pricing and product flows.
Build simulated users from your target customer profile, founder notes, website, support tickets or real customer conversations.
Deploy subagents that browse your site or app and report back on where each kind of user got stuck.
Run more subagents at once, so you can test several personas, flows and questions in a single session.
Guided setup, prompt templates and hands-on feedback on how to structure simulations that return usable signal.
Compare notes with other early teams using Fraser to check ideas and flows before they commit a sprint to building.
How it works
About ten minutes. The application asks what stage you are at and what you would want Fraser to test first.
We read every application and get in touch either way. The bar is whether Fraser can return feedback your team can act on.
Point Fraser at a live flow, pick the personas it should send through it, and read what they did.
Eligibility
These are guidelines, not hard gates. What we are deciding is whether Fraser can return feedback your team can act on — so if you are close, apply and tell us what you would want tested.
FAQ
Early-stage teams that have raised less than $5m, building in AI, SaaS, devtools, consumer or B2B. We give preference to teams that have not used Fraser before. Those are guidelines rather than hard gates — what we are really deciding is whether Fraser can produce feedback your team can act on, so apply if you are close.
Ten simulation reports, custom persona generation, product-flow testing, higher subagent limits, priority technical support and access to the startup community. Every item is listed above with what it covers.
Fraser sends AI personas through a real flow on your site or app — onboarding, pricing, a signup, a specific feature — and reports what each of them did, where they hesitated and where they gave up. You get the behaviour, not a score.
You need something Fraser can point at: a landing page, a signup flow, a pricing page or an app. It does not have to be finished. Personas themselves can be built before any of that, from your ICP, your founder notes or conversations you have already had.
About ten minutes. The part worth thinking about is the question on what you would want tested first — a specific flow you already have doubts about makes for a far better first simulation than a general look at the product.
Ten simulations, free, for early-stage teams. Ten minutes to apply.
Apply for the program